Provide every designer, regardless of their level, with tools and guidance to navigate the design world with clarity and precision.
Foster a space where adherence to principles becomes the springboard for creative exploration and boundary-pushing innovation.
Aim for design transcendence where learned meets unprecedented, paving the way for ground-breaking design and paradigms.
Recognize the importance of a solid foundation. Value the rules and guidelines that have been established as they provide the basis for growth, innovation, and sustainable progress.
Celebrate transitioning from following to innovating. Encourage designers to challenge conventions and adapt to evolving contexts without losing cohesive user experience.
Aspire to design excellence, forging new paths where conventional wisdom is a stepping stone. Celebrate designers who craft guidelines for unique scenarios through mastery.
The journey from Shu to Ri is cyclical, not linear. Mastery involves repeatedly returning to foundational knowledge, creating an endless learning cycle.
Design is a shared journey. Encourage collaboration, share insights, and ensure that as each individual grows, the community benefits.